EMEA Marketing · Demand Generation · AI & Automation

Marie-FranceGnagne., EMEA Marketing · Demand Generation · AI & Automation

Bilingual French–English EMEA Marketing Manager driving full-funnel growth across 18 markets through strategy, execution and AI-enabled marketing.

Marie-France Gnagne, Responsable Marketing EMEA, portrait
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About

Connecting strategy, execution, performance and innovation.

My approach spans the full marketing journey, from demand generation to digital acquisition, including integrated campaigns, virtual events, content, and conversion optimisation. I work across strategy, operational coordination, and performance analysis to design marketing programmes that are structured, measurable, and tailored to each market. I also integrate AI-enabled creative methods and automation workflows to accelerate production, strengthen campaign consistency, and improve the efficiency of marketing operations.

9+
Years in Digital Marketing
18
EMEA Markets Covered
40+
Webinars and Virtual Events Delivered
42%
MQL-to-SQL Conversion Rate
FR / EN
Bilingual French–English
My Expertise

From strategy to execution
a comprehensive view of the customer journey.

01

Demand Generation & Full-Funnel Campaigns

Designing integrated programmes that connect brand awareness to pipeline. I structure audiences, messaging, activation calendars, channels, and performance frameworks across each stage of the customer journey to drive both marketing and commercial outcomes.

02

EMEA Marketing Strategy

Translating global strategy into locally relevant, commercially aligned programmes across France, the UK, Germany, the Nordics, Southern Europe, and the wider EMEA region.

03

Cross-Functional Programme Leadership

Leading complex, multi-stakeholder programmes that align Marketing, Sales, Product, Communications, Customer Marketing, and Operations around shared objectives and clear delivery.

04

AI-Enabled Creative & Marketing Automation

Building AI-enabled creative systems and automated workflows that accelerate content production, improve creative quality, and reduce repetitive work while maintaining brand consistency.

05

Content, Brand & Storytelling

Developing content strategies that build brand authority, strengthen visibility, and support commercial goals. My work includes editorial, visual, and video content for LinkedIn, websites, digital campaigns, executive communications, and full-funnel journeys.

06

Acquisition, SEO & Digital Transformation

Driving organic and paid acquisition while leading website transformation projects that improve visibility, conversion journeys, and lead quality.

Experience

More than nine years connecting marketing strategy,
digital execution and measurable business outcomes.

  • Led the strategic and operational delivery of marketing programmes across 18 markets, coordinating cross-functional execution to drive consistent pipeline contribution at scale.
  • Designed and implemented a four-stage full-funnel programme architecture (awareness, demand generation, product experience & demonstration, and customer adoption) that structured campaign planning and improved lead progression.
  • Delivered more than 40 webinars and virtual events in close partnership with Marketing, Sales, Sales Development, Product, Communications, Customer Marketing, and Operations teams.
  • Monitored campaign responses, MQLs, SQLs, conversion rates, closed-won opportunities, and pipeline contribution to continuously optimise performance and deepen alignment between marketing and sales.

Marketing Strategist – Automation & GenAI

Feb. 2026  Jul. 2026
  • Audited marketing workflows to identify repetitive tasks, bottlenecks, and automation opportunities.
  • Designed and deployed automation workflows connecting marketing tools, delivering measurable gains in speed, consistency, and performance.
  • Integrated GenAI into creative and content-production processes, generating more variations without compromising quality or brand identity.
  • Optimised processes and operating methods to improve execution speed, deliverable quality, and overall marketing efficiency.
  • Supported teams in adopting new tools and practices, with training and documentation to embed new ways of working.

Digital Marketing Consultant

May 2024  Aug. 2025
  • Advised businesses on digital marketing strategy, brand visibility, and content development to strengthen their market positioning.
  • Designed and ran acquisition campaigns and lead generation programmes aligned with commercial priorities.
  • Delivered SEO recommendations and website optimisation to improve organic visibility and conversion journeys.
  • Produced and coordinated editorial and visual content tailored to each channel and stage of the customer journey.
  • Led a portfolio of digital and website projects, coordinating internal teams, clients, creative partners, and technical stakeholders.
  • Managed, trained, and supported a team of five, overseeing workload allocation, production quality, and project delivery.
  • Developed editorial strategies, SEO briefs, and content frameworks to structure production and improve the visibility and performance of client websites.
  • Developed and scaled the company's LinkedIn strategy, evolving an inactive channel into an engaged, qualified B2B audience through consistent visual storytelling and strategic content.
  • Led the complete website redesign and quote-request journey optimisation from strategic vision through to launch, integrating a catalogue of over 200 machines and improving the path from discovery to commercial enquiry.
  • Designed and executed an integrated SEO and paid search strategy focused on high-intent commercial terms, increasing qualified traffic and generating leads for direct sales follow-up.
Contact

Let's create work that delivers results
and leaves a lasting impression.

mfgnagne@gmail.com
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